Leicester City Council: Physical Activity and Sport Insight icon

Leicester City Council: Physical Activity and Sport Insight

Women typically have low levels of physical activity. The additional and perceived barriers of motherhood (e.g. constraints on leisure time, lower energy levels, child care issues etc.) make this specific population a complex group to work with when trying to encourage physical activity behaviour change.

CFE Research has been commissioned by Leicester City Council to undertake insight work to understand perceptions, barriers and challenges for young mum’s participation in physical activity and sport. Our methodology includes conducting face-to-face interviews with mothers and professionals in the Wycliffe and Eyres Monsell wards of Leicester City. Findings will be used to support the development of physical activity interventions targeted at young mums.

Mary Winter image

Key project contact

Mary Winter

Mary joined CFE in January 2017. Prior to this, she worked for the Big Lottery Fund, providing in house expertise on research and evaluation, and at Loughborough University, where she managed a range of evaluation focusing on improving physical activity and health.

Mary provides a range of expertise on qualitative and ethnographic methods. She is currently managing the formative evaluation of HEFCE’s National Collaborative Outreach Programme, which looks at widening participation in Higher Education.