Leicester City Council: Physical Activity and Sport Insight
Women typically have low levels of physical activity. The additional and perceived barriers of motherhood (e.g. constraints on leisure time, lower energy levels, child care issues etc.) make this specific population a complex group to work with when trying to encourage physical activity behaviour change.
CFE Research has been commissioned by Leicester City Council to undertake insight work to understand perceptions, barriers and challenges for young mum’s participation in physical activity and sport. Our methodology includes conducting face-to-face interviews with mothers and professionals in the Wycliffe and Eyres Monsell wards of Leicester City. Findings will be used to support the development of physical activity interventions targeted at young mums.