Evaluation of Macmillan Integrated Physical Activity Behaviour Change Care Pathway
Physical activity has been shown to have clinical and quality of life benefits at all stages of the cancer care pathway. The National Cancer Survivorship Initiative recognised the importance of physical activity in cancer survivorship and its role in promoting and sustaining recovery and managing the consequences of treatment. Macmillan’s insight research has shown that people living with and beyond cancer want support in becoming more active and want this to be tailored to their needs, whilst being active agents in choosing the right approach for them. In March 2013 Macmillan secured funding from Sport England’s Get Healthy Get Into Sport and provided further match funding to test the fidelity and scalability of the role of physical activity in cancer care in six areas.
CFE Research has been commissioned to undertake a longitudinal evaluation of its approach. Mixing both qualitative and quantitative research our evaluation explores the potential efficacy and impact on local cancer populations and also the optimum processes required for best practice. Following an expansion, the evaluation is now taking place across 14 project sites across the UK. Our analysis of this project involves descriptive statistical techniques to determine the number, the characteristics and physical activity patterns of service user participants and an ethnographic approach to qualitative interviewing with service users and key stakeholders. Throughout this evaluation we are utilising these interviews to build a detailed picture of each of the local projects delivery model. A group of service user participants has been trained to act as peer researchers on the project. The evaluation started in July 2014 and will report in July 2017.
Based on our interim report for the evaluation, CFE Research produced a poster for the Cancer Data and Outcomes Conference held in Manchester on 13th/14th June 2016.
A copy of the poster, summarising early findings from the evaluation, can be downloaded here.