England and Wales Cricket Board (ECB): Evaluation of Inclusion and Diversity project icon

England and Wales Cricket Board (ECB): Evaluation of Inclusion and Diversity project

The ECB’s inclusion and diversity strategy ‘One Game’[1] is designed to widen participation in cricket to as many people as possible regardless of age, ethnicity, ability or gender. The strategy is guided by a core set of principles based on taking pride in the game of cricket, sharing the passion of cricket with others, and respecting cricket’s diverse community. Previous research identified a high latent demand for cricket amongst minority ethnic groups, including South Asian communities. There is also evidence that disabled people are half as likely to play sport as non-disabled people[2] and that women are less likely to participate in sport than men[3]. In order to achieve its strategic objectives, the ECB provided funding to County Crickets Boards (CCBs) to support a range of interventions designed to raise awareness as well as widen access to and increase participation in the game amongst these target groups.

CFE conducted an online survey with all County Cricket Boards in receipt of funding and a survey and interviews with a wide range of stakeholders, including mentors and volunteers, development officers and sector bodies. A series of case studies were developed which identify key lessons learned and best practice. The results of the evaluation were used by the ECB to provide funders and key stakeholders with evidence of embedded inclusion and diversity in cricket and the social benefit and impact of the sport on a variety of demographic groups.  It was also used to support the future development of strategies both nationally and locally.

[1] http://www.ecb.co.uk/ecb/one-game/one-game-strategy

[2]  http://www.sportengland.org/our-work/disability/

[3] http://www.sportengland.org/research/who-plays-sport/

Sarah Robinson image

Key project contact

Sarah Robinson

Sarah is a highly skilled researcher with more than 12 years’ experience conducting research and evaluation. She is primarily a qualitative research specialist who focuses on health and wellbeing at CFE. She has extensive experience of working with vulnerable groups from the disabled to those with multiple and complex needs and currently facilitates the National Expert Citizens Group for the Big Lottery Fund’s ‘Supporting People with Multiple Needs’ programme. She is well versed in a number of policy areas, including equalities and inclusivity, homelessness, mental health, offending, substance misuse and physical activity to improve health.