England and Wales Cricket Board (ECB): Evaluation of Inclusion and Diversity project
The ECB’s inclusion and diversity strategy ‘One Game’ is designed to widen participation in cricket to as many people as possible regardless of age, ethnicity, ability or gender. The strategy is guided by a core set of principles based on taking pride in the game of cricket, sharing the passion of cricket with others, and respecting cricket’s diverse community. Previous research identified a high latent demand for cricket amongst minority ethnic groups, including South Asian communities. There is also evidence that disabled people are half as likely to play sport as non-disabled people and that women are less likely to participate in sport than men. In order to achieve its strategic objectives, the ECB provided funding to County Crickets Boards (CCBs) to support a range of interventions designed to raise awareness as well as widen access to and increase participation in the game amongst these target groups.
CFE conducted an online survey with all County Cricket Boards in receipt of funding and a survey and interviews with a wide range of stakeholders, including mentors and volunteers, development officers and sector bodies. A series of case studies were developed which identify key lessons learned and best practice. The results of the evaluation were used by the ECB to provide funders and key stakeholders with evidence of embedded inclusion and diversity in cricket and the social benefit and impact of the sport on a variety of demographic groups. It was also used to support the future development of strategies both nationally and locally.