Cambridge International Examinations : Research into future markets and competitors icon

Cambridge International Examinations : Research into future markets and competitors

Cambridge International Examinations is the world’s largest provider of international education programmes and qualifications for 5-19 year olds, with its qualifications taken in over 160 countries. Cambridge International Examinations were seeking to maintain this strong position and continue the expansion of their international programmes. CFE were therefore commissioned to conduct a desk-based review and consultations with contacts across 13 priority country markets. The research sought to identify and understand the key markets and likely features of these markets for Cambridge International Examinations over the next five to ten years. Key current and likely future competitors were identified and analysis undertaken to understand how Cambridge International Examinations compared. Our final report provides a high level summary of findings across each of the key markets identified and suggests additional countries that may be worthy of further investigation.

Dr Abigail Diamond image

Key project contact

Dr Abigail Diamond

Abigail joined CFE in 2008 and has been managing director since 2012. With over 11 years’ experience in social research that spans both consultancy and academia, she has led a number of large, complex evaluations into labour market outcomes; further and higher education; and workforce development. A key focus of her recent work has been the application of behavioural economics to understanding student choice and she produced a UK review of the provision of information about higher education. She also has a keen interest in the role of technology in education; leadership and cultural change. Abigail is also a visiting fellow at Nottingham Business School at Nottingham Trent University.