Cambridge International Examinations : Research into future markets and competitors
Cambridge International Examinations is the world’s largest provider of international education programmes and qualifications for 5-19 year olds, with its qualifications taken in over 160 countries. Cambridge International Examinations were seeking to maintain this strong position and continue the expansion of their international programmes. CFE were therefore commissioned to conduct a desk-based review and consultations with contacts across 13 priority country markets. The research sought to identify and understand the key markets and likely features of these markets for Cambridge International Examinations over the next five to ten years. Key current and likely future competitors were identified and analysis undertaken to understand how Cambridge International Examinations compared. Our final report provides a high level summary of findings across each of the key markets identified and suggests additional countries that may be worthy of further investigation.